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Case Study · Horse Racing · AWS + AI

From Months of Guesswork to Days of Certainty

How an AWS data lake + normalized Equibase data + AI delivered flawless awards in days — not months.


2 Days
Awards Turnaround (was 2–3 months)
100%
Accuracy, Zero Re-runs
250+
Data Points Per Horse & Race
Real-Time
Leaderboards & Reports
The Challenge

Months of Manual Wrangling

Equibase data arrived fragmented and unnormalized — cross-race comparisons were unreliable.

Awards production took 2–3 months of manual wrangling across multiple teams.

Frequent errors triggered re-runs and corrections, damaging trust with winners and distributors.

No AI or automation — every leaderboard and report was built manually.

The Solution

The Pinnacle AI Solution

01AWS Glue ETL pipelines standardize all 250 data points into a unified schema at ingestion.

02Automated data pipeline and AI scoring reduce awards production to 2 days.

03Fully auditable data lineage ensures 100% accuracy — the first run is always the final run.

04Amazon SageMaker models and QuickSight dashboards deliver real-time reports and predictive analytics.

Stakeholder Impact

Certainty for Everyone Involved

Award Winners

Recognised within days — achievements celebrated while momentum is at its peak. Zero uncertainty about accuracy.

Award Distributors

Present results with full confidence on a fully auditable, AI-verified trail. No disputes, no corrections, no reputational risk.

Data & Analytics

Freed from manual reconciliation — now building predictive AI models on a clean, governed data foundation.

For the first time, our winners hear the news within days. We have never had to retract a result. The accuracy has transformed trust across the whole industry.
Chief Operating Officer

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