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Case Study · Telecommunications · Pi-NLP®

From Technical Gaps to Closed Deals

How a global telecom provider used Pi-NLP® to answer complex pre-sales questions in real time — cutting sales cycles and accelerating revenue.


28%
Higher Conversion Rate
40%
Reduction in Call Handle Time
74→53
Days — Shorter Sales Cycle
60%
Fewer SE Escalations
The Client

About the Client

A fast-growing global telecom provider specialising in SD-WAN, cloud networking, and managed security services for global enterprises. Approximately 1,000 employees including a high-performance BDR and Sales team selling technically complex solutions to IT and network decision-makers worldwide.

The Challenge

Technical Gaps Were Stalling Deals

The BDR team was strong in outreach and relationship-building but frequently encountered deeply technical questions during pre-sales calls they were not equipped to answer confidently in the moment.

Prospects asked complex architecture, compliance, and performance questions BDRs couldn't answer without escalation.

Calls ended inconclusively while waiting for Solutions Engineering follow-up — cooling prospect interest.

New BDR onboarding required 3–6 months before reps were call-ready.

Inconsistent answers from different BDRs eroded buyer trust.

Sales cycles stretched 45–90+ days on enterprise deals.

The Solution

Pi-NLP® Technical Assist by Pinnacle AI

Pinnacle AI deployed Pi-NLP® Private GPT as a bespoke Technical Assist tool integrated directly into the BDR team's CRM and dialler workflow. Unlike public AI tools, Pi-NLP® operates as a private, on-premises or cloud-isolated instance — ensuring sensitive customer data, product roadmaps, and proprietary architecture details never leave the company's secure environment.

How It Works

Answers in Seconds, Live on the Call

01BDRs access Pi-NLP® through a lightweight sidebar in their CRM and dialler.

02During a call, the rep types the prospect's question into Pi-NLP®.

03Pi-NLP® queries the company's indexed knowledge base — datasheets, SLAs, compliance certs, engineering FAQs.

04Within seconds, Pi-NLP® returns an accurate, jargon-calibrated answer the BDR can relay immediately.

Why Pi-NLP®

Built for Enterprise Trust

Private Deployment

All data stays within the client's security perimeter. ISO 27001, SOC 2 Type II, and GDPR compliant.

Domain Specificity

RAG architecture grounds every answer in verified internal documentation, not hallucinated general data.

Enterprise Integration

Out-of-the-box Salesforce CRM and dialler connectors mean minimal workflow disruption.

The Results

Measurable Impact Across the Funnel

Within 90 days of full deployment:

Sales Efficiency

  • Call handle time reduced by 40%
  • Technical query resolution improved 3× (multi-day → real-time)
  • Sales cycle shortened from 74 to 53 days

Revenue Impact

  • Conversion rate increased 28% in first quarter
  • Pipeline velocity improved 35%
  • SE escalations dropped 60%

Team Performance

  • BDR onboarding reduced from 4 months to 6 weeks
  • Rep confidence: 5.8/10 → 8.6/10
  • Customer satisfaction for pre-sales interactions: +22 points
For the first time, our winners hear the news within days. We have never had to retract a result. The accuracy has transformed trust across the whole industry.
Chief Operating Officer

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